Celebrating 120 years
Like his father before him, Daniel Swarovski learned the trade of crystal cutting. But instead of refinement, he wanted perfection. One day he discovered the secret of how to cut crystal in a way that made it sparkle like a gem. To do so, he set up a company in a small town in the Austrian mountains. Here he would use the powers of nature as his ally and under the sign of the edelweiss, Swarovski’s first logo, he started producing what was destined to become the most famous crystal in the world.